Gangnam Design: The District Driving The Smash Strike

It truly is simple to forget that the ‘Gangnam’ in PSY’s viral net strike is a place, too. Poi-Yun Wan requires a closer appear at the ‘Mayfair of Seoul’.

Until you’ve been dwelling beneath a rock for the previous number of weeks, you happen to be possibly acquainted with the frustratingly-catchy defeat of PSY’s worldwide hit, Gangnam Design. Like it or not, the Korean rapper’s ‘horse-galloping’ dance moves have turn out to be etched into our memories.

Preposterous dancing aside, the tune has reached two relatively remarkable feats: it is entered the Guinness Ebook of Planet Records as the most-preferred YouTube video at any time, and it’s the first Korean monitor to reach quantity one not just in the British isles, but in more than 30 nations around the world close to the globe.

Listen to PSY’s lyrics and he is obviously poking entertaining at Gangnam, a district in Seoul. Or much more especially, its citizens. Outside the house of South Korea even though, the location is mostly mysterious – so what exactly is all the fuss about?

Gangnam was not constantly a place of prosperity and revelry. As just lately as the 70s it was a location of relative obscurity occupied by farmers, who offered their land to make way for new developments. Rapidly forward 40 a long time and voilà, welcome to South Korea’s Beverly Hills.

Action inside Gangnam today and assume to be surrounded by individuals dressed in branded clothes, socialites carrying designer bags value an common South Korean’s monthly salary, chauffeurs escorting the rich all around city in exclusive cars, and people with so considerably bling they would glow even if there was a electricity lower…

But it is not just the inhabitants of Gangnam that are properly suited and booted – the buildings and sights belonging to the area also engage in their element in including to the decadence linked with the neighbourhood. Aside from the remarkable Bongeun Temple, which is effectively really worth a go to, the spot is described by gleaming substantial-rises and vibrant lights. These wanting to see a a lot more legitimate facet of Seoul will need to cross the river.

Using a Seoul vacation guidebook and map, it will be effortless to discover 1 of Gangnam’s most swanky places, Teheranno Road. The regional headquarters of some of the biggest names in the business globe, which includes Google, are primarily based in this region. The district is also a purchasing haven for shopoholics with an enough of outlets located on the streets of Apujeong to Cheongdam-Dong and in the well-known COEX Shopping mall, the greatest underground buying centre in Asia.

Of course, Gangnam would not be with out the ‘style’ if not for the rows of designer outlets beckoning punters in. Lavish boutiques line the streets of Garosugil coupled with an abundance of luxurious coffee outlets, simply because ingesting coffee, especially pricey coffee, is one more way the prosperous showcase their prosperity.

The streets of Gangnam are lined with elegant nightclubs. Renowned DJs flock listed here to entertain the youthful and wealthy as they party, or indeed ‘gallop’, by way of the night time. Besides currently being a haven of wealth, Gangnam receives publicity from annual festivals such as the Gangnam Vogue Festival. The subway stations and close by points of interest of the neighbourhood, meanwhile, highlighted in The Bourne Legacy starring Jeremy Renner and Rachel Weisz.

So there you have it – regardless of no matter whether you are using PSY’s digs at Seoul’s wealthiest district with a pinch of salt or trying to erase the uncomfortable impression of the prime minister trying the ‘horsey’ dance from your mind, Gangnam’s people are probably sitting comfortably in their luxury cars and sipping a cup of deluxe espresso while soaking in all the fame and glory.

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